Unlock the Secrets to a Thriving Revenue Generation System
Join us for this NEVER DONE BEFORE, two x half-day ‘roll your sleeves up, all hands on deck’ workshop bridging the SALES and MARKETING functions.
Packed with insights, frameworks, and actionable strategies you will build a solid Revenue Engine Playbook that will propel your business to stratospheric heights.
Create and Execute a Scalable Revenue Plan For the Next 12 Months and Beyond!
You will gain clarity on the critical foundation for a successful revenue engine, and confidently walk away with an actionable roadmap to build your own unique system for the next 12 months and beyond over two x half day sessions.
Two respected industry experts in their individual and proven fields of expertise will ensure you build the frameworks, strategies, and best practices to set you up for success in today’s fast-paced and competitive business landscape.
You are guaranteed to:
- Design a revenue engine playbook that fits your business needs and goals
- Create a customer acquisition strategy that attracts and converts high-quality leads
- Optimize your sales process to increase revenue and profit margins
- Scale your revenue generation engine and unlock tapped growth potential
Transform Innovative Leaders into Growth Experts
Are you a Startup Founder looking to build a solid foundation to scale so you can dominate the market?
We’ll show you: how to better identify your competitive advantage and build a robust Revenue Generation System.
No matter where you are in your business lifecycle or the size of your organization, this workshop will help you take control of your business’s success and revolutionize your revenue generation game plan.
What Is Your Growth Strategy?
Do You Have a Revenue Growth Plan in Place?
Are you struggling to achieve the revenue growth you know your business is capable of? Are you tired of feeling like you’re stuck in a never-ending cycle of trial and error, hoping to stumble upon a sustainable revenue generation strategy?
Most business leaders know how to form initial plans that help them develop a proof of concept and then pitch to investors.
But what happens after that? Do you have a plan to:
- Generate Predictable Revenue
- Attract Your Target Audience
- Scale in a Sustainable and Competitive Way
Unfortunately, too many businesses fail to focus on, develop and implement a plan for these three categories, resulting in:
90% failure rate for B2B startups
Only 1% of startups becoming unicorn forms (Uber, Airbnb, Stripe, etc)
2 in 3 ABM programs fail or underperform, wasting valuable resources
Lack of sales and marketing alignment costing businesses more than $1 Trillion per year
A Lack of Sales and Marketing Alignment Is Costing Businesses In Excess of $1 Trillion Per Year
What Is It Costing YOUR Business?
What Your Peers Are Saying:
”
Chief Brand Officer & Co-Founder, Clusivi
“I had the fortune of meeting Eve when she led two separate workshops on B2B and B2C cstuomer acquisition at the tech accelerator my startup company was participating in. I was overwhelmed – in the best way possible – by the breadth and depth of her knowledge of effective sales and marketing strategies and tactics.
Eve also shared with us a deluge of materials to supplement the information she presented. Ironically, it was apparent that this was all still just a fraction of what she knew and was capable of teaching. I can’t overstate how impressed I am with Eve and her vast experience and expertise in guiding the sales and marketing success of any enterprise, and I am eager for the opportunity to work closely with her on mine.”
Chief Operating Officer, Machship
With Bernadette McClelland and through ‘3 Red Folders Strategic Foundations’ program, I was able to develop a structured and scalable sales recipe that was specific for my business in just half a day.
The benefits have been numerous, none more so than the ease with which I can now train new salespeople, set expectations on performance goals and KPI’s and utilise a milestone based sales process that is predictable.
I can better support the team and hold them to account once they are up and running.
This program provided the clarity and focus I needed as someone who is also responsible for the backend sales function of this business.
Access Mode – Accelerator Program for Tech Founders
“Eve Chen is an extremely knowledgeable marketing professional, and allowed our cohort to get a deep dive into various marketing strategies as tech founders.
I appreciated the interactive component to Eve’s teaching style which I found engaging.
As a subject matter expert, she taught on B2B and B2C Customer Acquisition. We appreciate Eve for sharing her insight with our early stage tech founders!”
Managing Director,TRJ Engineering
TRJ Engineering realised times were changing and they wanted to invest further in the sales function of their business.
This shift involved :
* building out a robust revenue generating and milestone based sales process
* recruiting and onboarding their first external salesperson and
* reviewing their initiatives around business development.
Six months after working with Bernadette sales have increased. In addition, we are now aligned to KPIs and KPAs and role clarity around expectations means we are all on the same page.
Create a Plan with Proven Methodologies and Expert Insight
Throughout these two x half-day workshops, you will receive enough value, insights and tools to provide the growth your business needs for today and into the future.
- Learn from sales and marketing experts on proven methodologies that have led their corporate clients to 55-117% revenue growth year over year.
- Discover how to strategically edge out competition and be seen as a respected industry resource.
- Create the milestones necessary for a robust sales process
- Unveil HOW to build your unique Revenue Generation Engine designed to fit your business goals and industry
- Refine your sales messaging to articulate your value to the market
- Overachieve revenue goals and transition your company into its new phase of business growth.
- Discover exactly WHAT you need to build a robust Revenue Generation Engine
- Learn how to develop the alignment and foundation needed to execute your revenue generation plan
Limited Space Available
Grab Your Spot Today
With Our Early Bird Rate
Where
Capital One Café – Union Station LoDo
1550 Wewatta Street, 100, Denver, CO 80202
When
Tuesday July 11th – 8am to 1pm
Thursday July 13th – 8am to 1pm
eve.chen@the-growth-engine.com
bernadette@3redfolders.com
>
LIMITED TIME ONLY*
Get Your Early Bird Ticket for ONLY $1,250!
*Standard price of $1,500 applies after the early bird rate deadline.
Agenda:
- The Game Plan: Revenue Generation Strategy (Know your numbers)
- Customer Knowledge: ICP, Persona, Buyer Journey Mapping
- Process for Success: Create your sales and marketing process
- Pipeline KPIs & KPAs
- Build Out Your Revenue Engine Playbook
Meet Your Industry Experts
Eve Chen, MBA
When tech startup founders desire to form high growth revenue generation teams and achieve double digit year-over-year growth results, they come to Eve Chen for her unique methodology to build a robust growth engine and her extensive knowledge on effective marketing techniques that deliver substantial revenue growth for their businesses.
Driven by a relentless curiosity and a passion for excellence, Eve developed the Revenue Generation Value Chain (RVC) and a maturity framework in 2015 to guide organizations to transform into a high performing system with a methodical approach and align their resources to build a robust growth engine to exceed their goals.
She recently published a best-selling leadership book with two other seasoned business leaders to help senior executives with revenue responsibility to propel their organizations to the next level. Details can be found at AscendingGrowth.com
For the last 10 years, she has headed up a revenue marketing and growth performance agency, The Growth Engine, which focuses on helping businesses of all sizes to accelerate their revenue results.
Bernadette McClelland
Businesses that want to streamline their sales process, create a predictable and profitable pipeline, and augment the Marketing function, work with Bernadette as CEO of 3 Red Folders LLC.
As a coach for Harvard working with their MBA students, a facilitator for the Nasdaq Entrepreneurial Centre, faculty member for the Association of Corporate Growth and SKO speaker for corporate, she has a profound understanding of how to help businesses achieve the revenue results that matter the most
In addition to being a highly-sought after consultant, Bernadette is also a writer, having authored acclaimed business and leadership books including her latest: SHIFT and DISRUPT: Stop Selling Widgets. Start Selling Wisdom. in addition to The Art of Commercial Conversations and The 24 Fatal Sales Mistakes.
With a passion for studying business growth and why and how people buy, she is also an accredited practitioner of Neurolinguistics and Human Behavior with a Diploma in Executive, Business, and Sales Coaching having been the APAC coach for Anthony Robbins business clients across twelve countries.
Frequently Asked Questions
It would be perfect if they did. We are wanting to get both functions fully aligned for the benefit of the business and having buy-in is crucial. This event will provide that buy-in.
Regardless of being new to the role or a veteran, the format of the event will enable you to create your own blueprint and also provide the opportunity to meet and mix with other like-minded people you will be able to align with and learn from. You will be in the perfect place!
Not only will we feed and water you! Yes, there will be coffee, tea, refreshments and morning tea, but we will also provide you with quality workbooks and gift you a copy of 'Ascending Growth' and 'SHIFT and DISRUPT: Stop Selling Widgets. Start Selling Wisdom' written by both industry experts.
Parking is also right inside the venue.
Because we are unique in that we want Sales and Marketing to work well together, this is a 'roll your sleeves up' in person workshop.
When you can bounce ideas off others in similar roles, but within different industries, real benchmarking also occurs.
Besides, I think we are all ready for true connection and some laughs as well.
This is not like other 'training sessions' where you learn and write ideas down for a couple of days.
What makes our approach over these 2 x half days different, is that they are practical and to fully embed the exercises will mean executing in your day to day environment.
To that point... you will be tasked with 'experiments' between Day One and Day Two.
Similarly, there will be an executable and 'experimental' plan after Day Two.
If, for any reason you needed further guidance, then that is an option we are more than happy to share with you when the time is right.
As is standard practice, provided you give us more than 7 days notice we can provide a full refund.
Can You Afford NOT To Book Your Seat?
You can no longer bridge the competitive gap, you must build it.
This opportunity to attend the 'OPTIMIZE YOU REVENUE ENGINE' event is guaranteed to give you that competitive advantage!
YES! I'm IN! - Please Secure My Seat TODAY!© 3 Red Folders LLC + © The Growth Engine 2023